Oliver Zeter was born in 1964 and made a viticulture apprenticeship with Dr. med. Deinhard in Deidesheim. He then studied wine-growing technology in Weinsberg. After spending time abroad in Italy and South Africa, he worked as an importer and wine merchant in Hamburg. In 2003 he joined the wine agency Zeter. He manages the agency together with his brother Christian and his father Lutz Zeter. Oliver is responsible for wine selection and quality control. However, he has always had a heartfelt desire to produce his own wine, with the return to his homeland, this urge became stronger and stronger. In 2005, he was able to realize this dream by acquiring about 3 hectares of vineyards.
The Bear, in Oliver’s own words “The affable bear logo came from the quill of the Pfalz painter Otto Dill. The artist, who regularly enjoyed a glass with my great-grandfather Richard Baer, penned a bear with human features on a postcard to his friend. The bear has accompanied me my whole life - that original postcard hangs framed in our kitchen. And it was clear to me from very early on that it would be an honour to have this thirsty bear, whose face so resembles my great-grandfather, grace each of my bottles.”